Google Ads announced an expansion of its customer lifecycle goals, adding a High Value acquisition feature for Shopping and retention modes that applies to Search, Shopping, and Performance Max campaigns.
Paid Media Strategy / PPC
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
The article notes that businesses may hit Google Ads performance targets yet still fail to grow due to issues such as outdated profit margins, reliance on repeat customers, weak lead quality, and limited reach.