Google Ads announced an expansion of its customer lifecycle goals, adding a High Value acquisition feature for Shopping and retention modes that applies to Search, Shopping, and Performance Max campaigns.
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Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Google Ads announced an expansion of its customer lifecycle goals, adding a High Value acquisition feature…
News
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
Google updated spam guidance advising noindex or blocking crawling on shareable pages; Google docs say blocked…
AI Search
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
The article suggests that businesses can either wait for Google to handle bookings or create their…
Paid Media Strategy
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
The article notes that businesses may hit Google Ads performance targets yet still fail to grow…
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News / SEO
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
Google updated spam guidance advising noindex or blocking crawling on shareable pages; Google docs say blocked URLs can still be indexed; article posted on Search Engine Journal.
AI Search
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
The article suggests that businesses can either wait for Google to handle bookings or create their own booking channels, and this decision can be made without waiting for generative UI technology.
Paid Media Strategy / PPC
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
The article notes that businesses may hit Google Ads performance targets yet still fail to grow due to issues such as outdated profit margins, reliance on repeat customers, weak lead quality, and limited reach.
Ecommerce / SEO
Google Gets The Thank-You via @sejournal, @pedrodias
The article explains that referral reports indicate the source of traffic but do not reveal who actually influenced the decision, and that GEO’s role is more about what a model learns than what it retrieves.
SEO / SEO Pulse
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse via @sejournal, @MattGSouthern
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
The post Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse appeared first on Search Engine Journal.
AI Search / SEO
GEO Is A Distraction: Here’s Where The Real Opportunity Is via @sejournal, @marie_haynes
The article highlights emerging technologies—Universal Cart, UCP, WebMCP, and intelligent eyewear—as part of an ‘agentic web’ that is emerging. It claims that GEO is a distraction and that Marie Haynes identifies opportunities businesses are overlooking.
AI Search / Careers / Digital Strategy
The Junior Hiring Gap Your 2027 Marketing Budget Should Name via @sejournal, @gregjarboe
The article advises that junior hiring should be explicitly included in the 2027 SEO budget, recommending the definition of learning roles and the use of a scorecard to monitor unfilled positions.
SEO / Tools
How Rank Trackers Say They Handle Suspect Google Results via @sejournal, @MattGSouthern
The article reports that rank trackers explain their methods for handling suspect Google results, detailing customer visibility during checks and their statements on reprocessing and past results.
Ask an SEO / Content Strategy
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO via @sejournal, @rollerblader
The article argues that roundups and comparison posts remain effective for attracting customers, building trust, and expanding audiences when they are designed with readers in mind rather than solely for search rankings.