Google Ads announced an expansion of its customer lifecycle goals, adding a High Value acquisition feature for Shopping and retention modes that applies to Search, Shopping, and Performance Max campaigns.
News / SEO
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
Google updated spam guidance advising noindex or blocking crawling on shareable pages; Google docs say blocked URLs can still be indexed; article posted on Search Engine Journal.